If you’ve not integrated content writing into your online business plan, you don’t need to wait any longer; this is because content works wonders indeed when it comes to generating traffic to your website. Ongoing content remains one of the top ‘evergreen’ tools for online marketing that brings effective result. It is easier to reach out to a wider audience through ongoing content writing. As you produce high quality articles and circulate them through article directories, under the relevant category, your website will be in for uncontrollable traffic as readers follow the URL in the content to your business site.

Let’s examine three top reasons why article writing is important:

1. 1.    Effective Traffic Generation Strategy

As mentioned earlier, when it comes to generating traffic naturally and massively, content writing is an evergreen tool. Specifically, articles help an online business marketer to generate targeted traffic since your articles will target those that are in need of what your business has to offer.

Ongoing content creation can help you generate quality traffic through various mediums.  One of such major ways is article directories and other spots online where you can submit your articles, with the privilege to include your business profile (e.g. URL, company name and other essential details) in an ‘author’s resource box’. Subsequently, readers can get specific info about your business and link to your website through the URL provided in the author’s resource box. This is why you must provide high quality and relevant contents, such that the readers would not be able to resist and would not delay in clicking the URL to your website.

Another way you can generate targeted traffic through ongoing content creation is‘re-publishing’ of your content by other websites in your niche. However, your content must be unique and also provides great value before it can get such attention. The websites republishing your high quality content will include your URL, so that readers can link back to your website. Each time someone links back to your website, respect with the search engines is established, and your chances of ranking high on search engine result pages also improve significantly.

1. 2.    Immediate Promotional Opportunities

Another great benefit of ongoing content creation is instant promotional opportunities. There are some article marketing services that enable you to promote your business directly in your articles. By so doing, you can instantly introduce your offering (product or service) to your readers who are most likely to be potential customers. However, you need to initiate a means of achieving this without sounding too ‘promotional’ upfront. So, you will identify a problem or felt need of your target audience in the article and proffer an effective solution. Now, the link to the solution will point to your website where the reader will land by following the URL. However, such article marketing service will usually have rules to link embedment on your content, which you must abide to.

1. 3.    Quality Credibility Building

As you continue in ongoing quality content creation in your niche, each valuable article you produce and distribute adds additional boost to your credibility. In essence, you gradually become an authority in your niche. Subsequently, you will eventually become a center of solution in your niche.

Indeed, ongoing content writing is an important tool in online marketing that guarantees quality result at all times.

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